Creative Programs & Operations · New York

I help creative teams turn new technology into creative possibility.

I shape and execute programs that help creative teams understand emerging technology and adopt new workflows. As a translator between creative and technical communities, I turn product capabilities into creative opportunities—and creator needs into actionable insight.

Selected work

The future of creative work isn’t just invented. It has to be interpreted.

Visual study · Made with Runway

Apple Vision Pro · Creator Programs & Immersive Content

New worlds don't come with instructions.

At Apple, I shaped and executed creator programs for Vision Pro—introducing filmmakers and studios to a new medium, guiding them through unfamiliar workflows, and bringing their perspectives back to product and technical teams.

Content strategy & development

My role also extended into the creative development of immersive releases that explored how story, scale, and presence could work in a new format.

01AdventureApple Immersive Video series

02Bono: Stories of SurrenderImmersive film

03F1: The Movie — Hot LapImmersive experience

Visual study · Made with Runway

Creative Artists Agency (CAA) · Scripted Media

In ambiguity, a hundred quiet decisions determine which stories get told.

At CAA, I combined research, buyer intelligence, creative judgment, and operational systems to help position material, guide outreach, and keep ideas moving through the entertainment ecosystem.

What I do

Clarity at the intersection.

Creator programs & adoption

I shape programs, demonstrations, and experiences that help creative communities understand new technology and imagine how it can become part of their work.

Operational systems

I build the structures and operating rhythms that bring clarity to complex creative programs and keep cross-functional teams moving together.

Creative & technical translation

I translate product capabilities into creative opportunities—and creator feedback, working styles, and cultural context into actionable insight.

Experience

2024—2026

Apple

Vision Pro · Creator Programs & Immersive Content

2022—2024

Creative Artists Agency (CAA)

Scripted Media · Global Television

About

Structure and
storytelling.

I'm an operations-minded creative strategist who makes unfamiliar technology feel clear, useful, and exciting.

I'm drawn to work that requires both structure and imagination: understanding how creative people think, identifying what prevents adoption, and building the programs, systems, and relationships that help new ideas move forward.

Curious, quick, and obsessed with learning, I'm driven by the possibilities that emerge when creative ambition and new technology are brought together with clarity and intention.

Creative technology can travel instantly; meaning, trust, and adoption are always shaped by context. Having lived across multiple countries and cultures, I bring that awareness to how programs are shaped, stories are positioned, and new tools are introduced.